My time abroad shaped a perspective that great design is more than just a process; it’s about professional judgment. I’ve moved away from strictly following frameworks to knowing when to explore, when to commit, and when to say no. I care deeply about clarity, taste, and building systems that outlast the hype cycle.

This perspective is rooted in an unconventional foundation: before diving into design, I spent four years in insolvency accounting. Analyzing why businesses fail gave me a permanent lens for commercial viability—providing a pragmatic understanding of the business logic that sits behind every design decision.

I’m known for being collaborative, direct, and energetic—someone who pushes for better outcomes while bringing people along.