Agaton
Agaton
Agaton is a Swedish AI company building conversational tools for sales teams. I joined during a pivotal phase as the company pivoted from an education-focused product to a commercial B2B offering.
Company
Agaton
Size
Startup
Industry
AI / SaaS
Role
Design Lead
Contribution
Product discovery, zero-to-one definition, UX/UI design
The core technology was proven in education, but needed to find product–market fit in a new commercial domain. The challenge was to translate complex AI capabilities into a tool that felt simple, trustworthy, and immediately useful for sales teams—without feeling gimmicky.
I worked with the founders to explore new use cases and validate demand through rapid prototyping.
We focused on:
→
Cognitive Load: Reduced friction through a calm, minimal interface.
→
Trust: Designed trust into the experience through tone, transparency, and restraint.
→
Assistive Framework: Positioned the AI as an assistive tool rather than a replacement for human interaction.