Podme
Podme
Podme is a leading Nordic audio platform within the Schibsted Group. I joined as the first in-house design hire to transition the company from startup momentum to scale-up reality. Growth had begun to stagnate, design had limited influence, and the product lacked a clear long-term direction.
Company
Podme (Schibsted Group)
Size
Scale-up
Industry
Streaming / News Media
Role
Design Lead
Contribution
Design operations, product strategy, executive collaboration
Podme reached a critical inflection point where growth slowed and decision-making remained top-down. Design was underrepresented in strategic discussions, and the product roadmap lacked a shared vision connecting short-term delivery with long-term commercial value.
I worked with executive leadership to reposition design as a strategic partner, defining a "North Star" and a two-year product strategy.
This included:
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Vertical Expansion: Introduced audiobooks as a new core content vertical grounded in jobs-to-be-done research.
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Design Ops: Established rituals and ways of working to support scale.
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Leadership: Hired and mentored a high-impact design team.
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Ecosystem Alignment: Aligned Podme’s roadmap with Schibsted’s broader organizational goals.
