Tele2 Play
Tele2 Play
Tele2 is one of the largest telecom providers in the Nordics. Tele2 Play was a new streaming initiative designed to extend the brand into entertainment across seven devices, including mobile, web, and TV.
Company
Tele2 Play
Size
Enterprise
Industry
Telecom / Streaming
Role
Senior Product Designer
Contribution
Design systems ownership, multi-device strategy
Tele2 Play needed to compete in a saturated market while supporting content libraries across seven devices. Users struggled with content overload and slow time-to-watch, while the internal team needed a system to scale design consistently within a complex telecom ecosystem.
I co-led the creation of the platform with a heavy focus on Design Systems Architecture to ensure long-term scalability.
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System Ownership: Developed a flexible design system supporting motion and hierarchy across mobile, web, and TV.
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Discovery Patterns: Designed scalable content discovery patterns for large libraries.
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Ecosystem Alignment: Aligned the experience with internal telecom funnels and partner integrations.